Monetize your inventory with precision.
The ultimate Supply Side Platform. Manage assets per vendor, configure VAST video campaigns, and track real-time telemetry with an incredibly powerful dashboard.
How It Works
A streamlined, fully-wired pipeline from asset ingestion to high-performance ad delivery and telemetry.
Upload & Ingest
Quickly ingest media files into our robust asset manager. We automatically apply vendor and AGS labels for smart segmentation.
Assemble Campaigns
Easily wire up targeting and generate customized VAST responses spanning correctly formatted versions from v2 all the way to v4.x.
Serve & Analyze
Deliver global tags with sub-20ms latency. Gather granular telemetry insights and detailed analytics on every single impression.
Current Assets Manager
Organize, preview, and deploy your video creatives instantly. Our state-of-the-art asset manager keeps your ad inventory structured strictly per vendor and AGS labels, eliminating messy folder structures so you can launch campaigns faster.
Lightning Fast Uploads
Drag and drop support for massive media files, directly from your browser with instant encoding.
Vendor & AGS Labels
Filter, search, and categorize hundreds of creatives using our robust metadata vendor labeling system instead of outdated folders.
Flawless VAST from v2 to v4.x
Take absolute control of your video ad serving. Create complex wrapper tags, inline responses, and perfectly orchestrate multi-format placements across desktop, mobile, and CTV.
Detailed Telemetry Tracking
Every quarterly tick, skip, muting behavior, and viewable impression is accounted for in real-time. Our analytics engine gives you granular insights into exact ad performance and fill rates.
- 99.9%Uptime tracking
- < 20msVAST response time
Why Choose Friendly Ad Tags?
Built for modern publishers and advertisers who demand compliance, speed, and premium user experiences without the bloat of legacy platforms.
OM SDK Compliance
Strict adherence to IAB Open Measurement specifications to guarantee trustworthy viewability and verification.
Blazing Fast Responses
Our Rust-powered edge components ensure your VAST tags are served with sub-20ms latency worldwide.
Total Customization
Modify wrap depths, VPAID parameters, and tracking events through our intuitive API and dashboard.
Frequently Asked Questions
Everything you need to know about Friendly Ad Tags.
Do you support VAST 3.x and wrap tags?
Yes, we fully support VAST 3.x with flawless execution, allowing up to 5 wrappers. We also natively support Open Measurement to accurately track viewability.
How are assets managed?
Assets are managed efficiently per vendor and through flexible AGS labels rather than outdated, rigid folder structures. This enables dynamic queries across vast inventories.
How does budgeting work?
Because every publisher and ad network has unique volume requirements, we build custom pricing tiers. Contact our sales team below for a tailored budgeting model.
Contact for Budgeting
Let's build a customized plan that fits your ad serving volume and telemetry needs.